Spatial distribution characteristics and tourism development potential evaluation of traditional villages in Shandong Province

ZHANG Shengrui; SONG Yongyong; ZHANG Tongyan

doi:10.7523/j.ucas.2024.001

Journal of University of Chinese Academy of Sciences >

2025 , Vol. 42 >Issue 5: 619 - 631

DOI: https://doi.org/10.7523/j.ucas.2024.001

Research Articles

Spatial distribution characteristics and tourism development potential evaluation of traditional villages in Shandong Province

ZHANG Shengrui ,
SONG Yongyong ,
ZHANG Tongyan

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College of Management, Ocean University of China, Qingdao 266100, Shandong, China

Received date: 2023-10-08

Revised date: 2024-01-10

Online published: 2024-01-25

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Abstract

This article takes 567 national level (168) and provincial level (511) traditional villages in Shandong Province as subjects of investigation. Firstly, a spatial econometric model is used to analyze the spatial distribution characteristics of traditional villages in Shandong Province. Secondly, the Delphi method and SPSS factor analysis method are used to screen and analyze the evaluation indicators. A total of 28 indicators including village cultural resources, village ecological and natural resources, institutional management, tourism infrastructure, and village economic vitality are obtained. Finally, the AHP entropy weight method is used to combine weights to score the selected indicators. A scoring table for tourism development potential of traditional villages in Shandong Province is constructed, and a multi-objective linear weighted function model is used for scoring. The results showed that: 1) The overall spatial distribution of traditional villages in Shandong Province is uneven, mostly distributed in mountainous areas or underdeveloped areas of cities with relatively uneven development and underdeveloped infrastructure; 2) Among various indicators, the cultural resources (0.331 2) and institutional management (0.144 0) of the village play an important role, followed by tourism infrastructure (0.143 7), village ecological and natural resources (0.143 4), and village economic vitality (0.097 7); 3) The evaluation results show that there are 135 key traditional villages (S≥7.9) in Shandong Province, accounting for only 23.81% of the total number of traditional villages in Shandong Province; there are 295 traditional villages (6.2<S<7.9), accounting for 52.03% of the total number of traditional villages in Shandong Province; there are 137 traditional villages with a focus on protection (S≤6.2), accounting for 24.16% of the total number of traditional villages in Shandong Province; 4) Based on the characteristics of various traditional villages, corresponding development strategies are proposed in this paper.

Key words： traditional villages; spatial distribution; evaluation of tourism development potential; AHP-entropy weight method; Shandong Province

Cite this article

ZHANG Shengrui , SONG Yongyong , ZHANG Tongyan . Spatial distribution characteristics and tourism development potential evaluation of traditional villages in Shandong Province[J]. Journal of University of Chinese Academy of Sciences, 2025 , 42(5) : 619 -631 . DOI: 10.7523/j.ucas.2024.001

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