Comparative study of “resource value” and “visitor perception” at national parks: a case study from Sichuan area of Giant Panda National Park

doi:10.7523/j.ucas.2021.0075

Abstract

Abstract: National parks are the best case for the innovative development and practical application of Tourism human-land relationship theory. Nature education and ecological recreation is the important window to show the resources value of national park and the important way to build the harmonious human-land relationship. Displaying the value of resources through recreational activities and being perceived, inherited and transmitted by tourists is the process of realizing the value of resources in national parks. This paper analyzes the resource value characteristics and carrier elements of Sichuan Giant Panda National Park from four dimensions:geological value, ecological value, aesthetic value, and human value. The content analysis method is used to evaluate the tourists' perceived benefits and attention to the value of different types of resources. The IPA model is used to analyze the synergy state of "resources value-visitor perception". The results show that:1) There are great differences in tourists' perception of the value of different resource values. The order of tourists' perceived benefits is as follows:geographic value (55.42%) > ecological value (24.45%) > aesthetic value (17.62%) > human value (2.51%). The high frequency words show a significant "long tail" distribution feature, and the semantic network graph shows the pattern of "dual-core, multi-node"; 2) The tourists' perceived benefits of geographic value and ecological value have a relatively high degree of coordination with resource value, while tourists' awareness of human value is low, and their perception of aesthetic value is more superficial. It is necessary to further improve tourists' overall cognition of the scientific connotation of resource value. The results of this study can promote the formation of a virtuous cycle of "value perception-environmental awareness-ecological behavior", and provide an important decision basis for optimizing the nature education system in national parks.

Key words: national parks, resources value, visitor perception, content analysis

CLC Number:

K901

REN Qingliu, YANG Zhaoping, HAN Fang, PU Yulin. Comparative study of “resource value” and “visitor perception” at national parks: a case study from Sichuan area of Giant Panda National Park[J]. Journal of University of Chinese Academy of Sciences, 2023, 40(3): 333-342.

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